Maximize your LinkedIn profile – Career Advising & Professional Development | MIT https://capd.mit.edu Mon, 02 Mar 2026 17:28:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 CAPD photo booth https://capd.mit.edu/resources/capdphotobooth/ Wed, 03 Apr 2024 21:29:47 +0000 https://capd.mit.edu/?post_type=resource&p=189942 📸 Elevate Your Professional Image with Our Photo Booth! 📸

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Free LinkedIn Premium Subscription for Veterans https://capd.mit.edu/resources/free-linkedin-premium-subscription-for-veterans/ Wed, 22 Feb 2023 19:56:44 +0000 https://capd.mit.edu/?post_type=resource&p=126731 Did you know? LinkedIn, as part of their fulfillment of their commitment to help veterans connect with available jobs across America, now offers U.S. veterans a free one-year Premium Career subscription, including access to LinkedIn Learning.

To be eligible for this offer, you must meet all the following requirements:

  • Be a current or former U.S. military service member (non-US military are not eligible).
  • Have not used the LinkedIn veteran promotion previously (one promotion per service member).
  • You must not have a current LinkedIn Premium subscription.

Note: If you’re currently a Premium subscriber, cancel your subscription or let your free 30-day trial lapse before applying.

For more information, visit the LinkedIn help center.

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Elevate your LinkedIn: A guide for first-year undergraduates https://capd.mit.edu/blog/2022/01/26/elevate-your-linkedin-a-guide-for-first-year-undergraduates/ Wed, 26 Jan 2022 13:38:40 +0000 https://capd.mit.edu/?p=43746 There are plenty of social media platforms out there, but I would like to introduce you to one that can help your career. LinkedIn is a social media platform designed to help you manage your career and professional identity. With over 750 million members worldwide, this platform is frequently used by recruiters and job seekers alike to connect talented individuals to opportunities.

LinkedIn allows you to keep a profile of your work experiences, education, skills, awards, connections, and other aspects of your professional identity. You can use LinkedIn to network, learn about companies, and even job hunt. Developing your LinkedIn profile may take time, but by continually keeping it up to date, the right opportunity may just find you.

And, keep in mind that many of the tips contained in this post can also help you develop and improve your Handshake profile too!

An Online “Master” Resume

If you have been feeling somewhat limited by your 1-page resume, and associated cover letter, you might find it beneficial to elaborate on your experiences, skills, and attributes through your LinkedIn profile.

Why fill out your profile?

  • Think of it like a “keyword bank” that will help recruiters and hiring managers find you as they search LinkedIn
  • Use the tips we covered about your resume to help you think about what to include (i.e. highlight keywords from relevant job descriptions)
  • Over time, revisit content periodically and delete things you do not want to be further associated with to curate your “brand”

But do not feel you need to have everything to start! I will cover the basics first, and then give you options on how to further enhance your profile depending on your goals.

Beginning

Do not feel that you have to get everything published onto LinkedIn right away! This is something you can revisit and continue to refine over time. To help get you started, I want to provide a simple to-do list of basic things you can quickly do on your LinkedIn profile.

Headline

The headline is sort of tag-line for your profile. The headline will follow you around LinkedIn and give each user who encounters your profile a brief taste of what you might be about. Sure, you can keep this very simple to start, such as “MIT Student” or “Aspiring Researcher”. If you are looking for some additional ways to have an impactful headline, check out these 10 Eye-Catching LinkedIn Profile Headlines to Inspire Your Own.

Photo

You might not realize this, but having a picture on your LinkedIn profile makes it more likely to be viewed. If you have a selfie from your phone, that might be a good way to quickly start, but you may also want to take your photo to a higher level. So, grab your camera phone and a friend, and check out these 10 tips for picking the right LinkedIn photo. I have even used my laptop camera in a pinch to capture simple headshots if I didn’t have someone around to take the picture for me.

Customize your URL

When you first start off with your LinkedIn profile, you are randomly assigned a URL that is typically your name plus a random character string. If you aren’t planning to do much with LinkedIn, you might be fine with this. However, by customizing your URL, you can make it a bit more manageable for using it on your resume, business cards, other websites—wherever you think it can help!

Write a summary

Given that the About section is a large, blank space, I can fully empathize with the fact that you may be drawing a blank with what to write. You can always start with a singular line explaining a little about you. Think of it a little like a printed elevator pitch or similar to a cover letter. You can also add in elements of your interests, passions, and goals in your summary.  

Here’s a version you can download:

When well written, your About section can be one of the most brilliant aspects of your entire profile—giving you a narrative that can capitalized on many of the keywords recruiters may be searching for. If you’re ready to improve your existing summary, check out these 10 LinkedIn Profile Summaries that We Love (and How to Boost Your Own).

The rest of your profile at the start

At the very least, try to add what is currently on your resume to your profile. LinkedIn provides a whole variety of different sections to add content to, so make sure you check out the various sections to find an appropriate place to add your content. At the very least, be sure to add in:

Experience

Similar to your experience section on your resume, here you can add in bulleted accomplishments and projects you have done or you can leave it blank to start and just indicate your title, organization, and dates.

Education

Add both MIT and your high school (plus any other schools or programs you might have participated in). You have the ability to add your degree program, expected graduation date, activities, and a description if you like.

Skills & Endorsements

LinkedIn will allow you to add up to 50 skills. I recommend you start with a small list and add to it overtime.

You may have other items that might fit under the other sections (e.g. Volunteer Experiences, Publications, Patents, etc.), and certainly use them as applicable.

As you are just getting started, you may even find it helpful to view what peers and alumni have done with their own profiles for inspiration. You might find a interesting photo you would like to emulate or a structure for an About section you appreciate. Don’t just sit there and view them; reach out to them as a means to build your network! You can conduct informational interviews with alumni, or simply begin to add classmates, peers, and faculty members.

Level Up

Once you have set a solid foundation as a beginner, you can now start to develop it further by enriching and adding content to climb the LinkedIn ranks of Beginner, Intermediate, Advance, and Expert.

On your way to “All-Star”, developing your profile will be a continuous process. Since you already have content under Experience, Education, and Skills, here are some ways to improve those sections:

Experience

BeginnerInclude what is currently on your resume
Level 1Add in additional details, expand upon your existing bullet points
Level 2Include descriptors and showcase accomplishments

Education

BeginnerInclude what is currently on your resume
Level 1Incorporate activities and societies, add a description, or add additional education
Level 2Utilize the “accomplishments” section, add Courses, Test Scores, and other details

Skills

BeginnerAdd the skills currently on your resume
Level 1Add in additional skills not on your resume (both technical and interpersonal)
Level 2Seek out endorsements from colleagues and peers, or take a skill quiz (if available)

As you have new experiences, continue to add them to your existing profile. If you add rich content to them as you add them, over time you may not need to revisit older (and potentially less relevant) experiences.

To grow and develop your profile, you will also want to revise your About section and Headline, and add content to some of the sections you did not have a chance to fill out before. Don’t forget, LinkedIn is a social media platform, so adding connections and following organizations and groups are additional ways to further develop your profile.

All-Star

Hopefully by now through this (and continuous development of your profile), you have obtained the “All-Star” status on your profile. This is a good goal to set for yourself as you might find it benefits you getting found by recruiters through LinkedIn Search. If you’re still not there yet, check out LinkedIn’s How to Achieve All-Star Status on LinkedIn.

As an all-star, you may be asking yourself “what’s next?” This is where you can start to further leverage some of the features of LinkedIn, including:

  • Use it as a portfolio – add links to websites, upload media, or add photos of projects
  • Stay connected – not only to friends and classmates, but also to current and former employers who might serve as a reference for you someday (or write a recommendation and endorse you for skills)
  • Conduct research – find information on jobs, salaries, or employer contacts

Regardless of how strong your profile is, it is never to late to check out some of these other features in LinkedIn:

LinkedIn Learning – as an MIT Student you have access to over 16,000 online courses. After completing a course, details can be added directly to your profile under Licenses and Certifications. For additional support in adding LinkedIn Learning to your MIT account, check out IS&Ts knowledgebase article.

Jobs – LinkedIn provides a full job board for you find opportunities and connect with employers. In some cases, you may be able to see your fit for different positions based on your profile. LinkedIn will also indicate alumni from MIT who work there, and you might be able to connect with them for an informational interview as you prepare your application.

Groups – LinkedIn hosts a variety of public and private groups. These are great ways to build community across the platform.

Final Thoughts

Now that you have a professional online presence, it will be important for you to revisit this periodically to keep it updated. You may also want to develop your Handshake profile as well—you never know how a recruiter might find you. I recommend if you have a smartphone or tablet, download the LinkedIn app as a quick and easy way to stay vigilant of your profile. You never know when a job opportunity might come through to your LinkedIn profile via inMail, so it helps to be ready at a moment’s notice! Happy connecting!

If you enjoyed reading this and would like to connect, find me on LinkedIn here and remember to include a message so I know how you found me!

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How to Create a Powerful LinkedIn Profile That Gets You Noticed https://capd.mit.edu/blog/2021/06/25/how-to-create-a-powerful-linkedin-profile/ Fri, 25 Jun 2021 19:20:24 +0000 https://mit.uconnectlabs.com/?p=733 LinkedIn has more 55 million registered companies, and some 86 percent of recruiters use LinkedIn to help them find qualified candidates. This means if you’re looking to grow your career, using the networking platform is a necessity. And if you're looking to improve your LinkedIn presence, then you'll want to be sure you're following the below best practices, which will make your LinkedIn profile as powerful as possible.

1. Choose the right headshot

Your headshot is the first thing people see when they visit your profile, so it's important to choose a professional-looking photo. There are a lot of different ways to choose or create a suitable picture. You could ask your friends and family for photos of you that look clean and professional (nothing distracting in the background and you're not wearing a T-shirt or baseball cap). You can ask a friend or family member to take a photo of you outside in nice light against a plain background (the iPhone's “portrait” mode gives good results). Or you can get a professional photo taken. Whatever you decide, make sure to include a clear photo, one in which you're preferably smiling and certainly not frowning.

2. Create a clear and concise headline

After your headshot, your headline (often called your “tagline”) is the next thing people see when visiting your profile, so it's important to make a good impression with this short introduction. Your headline should be clear and concise, highlighting some of your achievements and what you’re best known for. Your headline quickly helps people learn about who you are and what you're best at. One common mistake is only including your job title. Feel free to include much more, showcasing your uniqueness. For example, instead of just including “Marketing manager,” you could include something like: “Experienced marketing manager with a focus on consumer product, renewable energy, and tech sectors.”

3. Include keywords in your summary/about section

Your summary (or “About”) section is where you can include a few lines that describe you as an individual or professional. This is where you show the types of services or products you've worked with in the past and why people should hire you for certain roles. So, make sure to use keywords that describe your skills, experience, and knowledge so that people looking for someone with your skills and experience will find you more easily. Try to use action-oriented words, such as change, manage, develop, lead, empower, and help. You should also include numbers, dollars, and percentages where relevant. For example: “helped grow company from 6 people to 100+ people” or “helped increase annual subscribers by 85 percent.” 

4. Get recommendations from people in your target field

Recommendations provide credibility and can help build up your profile. It's important to include recommendations from people who know you well and are familiar with your skills, rather than people who you don't know too well or those not too familiar with your work experience. Keep in mind that you don’t need to wait for someone to offer you a recommendation; feel free to ask your contacts if they'd be willing to write one for you. Chances are—if they know you well and have had good experiences working with you in the past—they will.

5. Add a link to your personal website, portfolio, or blog 

As a LinkedIn member, you can add links to personal websites or blogs to your profile. This can be an effective way to allow people to take a deeper dive into the work you've done. It’s also a good idea to add specific details about what people will find at the link (a short description is fine). Along with linking to a website, personal blog, or resume, you can also include links to other sources of information such as videos. You should also use appropriate keywords for this section so that people searching for something similar will find you.

6. Join groups you want to participate in

LinkedIn groups are designed to promote professional growth, so be sure to join groups that are relevant to your target roles and industries. LinkedIn groups give you opportunities to highlight your expertise and knowledge, connect with potential future colleagues, share articles and information that might be helpful for other group members (which helps to boost your visibility), and ask questions of others (which can start conversations that lead to strong connections). One thing in groups to beware of is over-sharing. But when used properly and sparingly, groups are great ways to build strong relationships with contacts in your field—which can go a long toward getting the job and career you want.

Stacey Perry is a writer who covers career development and job search topics.

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LinkedIn profiles and summaries https://capd.mit.edu/resources/linkedin-2/ Thu, 17 Jun 2021 19:51:54 +0000 https://mit.uconnectlabs.com/?post_type=resource&p=592 LinkedIn is the world’s largest professional network, and we can’t overstate how important networking is â€“ not only during a job search, but throughout your career. LinkedIn lets you build a profile to attract recruiters and opportunities. You can also keep track of who you know and how you know them – from friends and family to colleagues, classmates, advisors, and potential clients. Best of all, you can use LinkedIn to grow your network and find opportunities. You can schedule an appointment with an advisor to review career writing like LinkedIn profiles and summaries.

5 steps to a great LinkedIn profile

1. Write a catchy, keyword-savvy headline.

Your headline appears next to your profile picture in searches and at the top of your profile page. Use this space to say who you are in a succinct way. The job of a good headline is to help you appear in searches and to attract views to your profile. Use words recruiters are likely to use when searching LinkedIn for candidates. Encourage clicks by crafting a headline that is clear, specific and engaging. LinkedIn will generate a headline for you based on your latest education or experience. “Student at MIT” is clear but vague. “Mechanical Engineering Student at MIT” is better, but doesn’t tell a recruiter if you have the experience or interest they’re looking for. Consider fuller headlines like “MIT Mechanical Engineer with a Passion for Building Medical Devices” or “Software Developer, C++ Expert and MIT Computer Science Grad.”

2. Use a good quality head shot for your profile picture.

Quality suggests professionalism, so don’t just upload a poorly-scanned Polaroid with your sister awkwardly cropped out, or a full-length picture that makes your face indistinguishable in a thumbnail. A headshot by a professional photographer is ideal, but not required. Grab a friend and a camera (most smart phones will do) and find a neutral, well-lit background. Don’t forget to smile! If you’re wondering if your picture is any good, try getting anonymous profile picture feedback with PhotoFeeler.

3. Describe your experiences like you would on a resume.

Don’t just list titles and dates; use action verbs and specific details to describe your contributions and accomplishments, just as you would when making an effective resume.

4. Complete your profile, especially the skills section.

Fuller profiles sort higher in searches, as do skills with more endorsements. Feel free to include volunteer activities, publications, and awards to show off a more complete picture of who you are. Just make sure to strategize the order of profile sections so that the most relevant (usually Summary, Education, Experience, and Skills) are on top.

5. Add media to your experiences and summary to build an online portfolio.

Don’t just tell, show. Link published articles, images, videos, presentations or websites that show off finished work you’re proud of or accolades you’ve received. Connect these media directly to specific positions in your Experience section or to your Summary.

How to write a LinkedIn summary

Don’t skip writing a summary; it’s the keystone holding your whole profile together. A well-written summary can score you an interview on its own merits – or at least cast a favorable glow over everything that follows. The rest of your profile is already a summary of your experience and skills. Like writing a cover letter, you want to complement what’s in your resume, not repeat it. This is your opportunity to share your motivations, express your passion, and sound like the kind of person somebody would want to work next to every day. While there are no hard and fast rules to crafting a good LinkedIn summary, there are a few parameters to consider. You may find some written in the third person, with statements like “John is an experienced web developer.” It’s up to you to find a writing style that works, but the first person is usually more natural and direct. As for length, an elegant quote can have impact, but might leave too much unsaid. Meanwhile, recruiters don’t have time to read your whole memoir, so try to strike a balance with a few short paragraphs. The best way to write a LinkedIn summary is to read a bunch of them and emulate the ones you like. It also helps to schedule an appointment to have a career advisor review what you’ve written.

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Build your LinkedIn profile https://capd.mit.edu/resources/linkedin/ Tue, 15 Jun 2021 18:13:22 +0000 https://mit.uconnectlabs.com/?post_type=resource&p=556 LinkedIn is a professional networking website, which can support your professional presence online. Similar to your Handshake profile, it’s a good idea to keep your LinkedIn page continuously updated with new experiences and skills so that recruiters can find you. This not only helps as part of your job/internship search, but can be especially important when you are in a career transition.

While it may help to look at examples from your peers, here is some additional guidance to improve your LinkedIn profile:

Your headline is one of the most highly weighted elements in the LinkedIn search. Your headline appears in many places on the site, along with your profile photo. It is frequently your first opportunity to make an impression with individuals casually browsing LinkedIn, so make it count!

While you may see a lot of examples around MIT of students and alumni who include their program, course, or lab; choose a headline that reflects you. You might incorporate your skillset, unique value, strengths, or target industry. Here are some tips that might help you get inspired!

Like your headline, your photo follows you around Linkedin–so be sure to select a photo wisely. As you are reviewing the photos you have, consider:

  • Does the photo look like me? Be careful about an overuse of filters and make sure you are the only person in the photo.
  • Can they see me clearly? Try to use a high-resolution photograph, consider using about 60% of the space for your head and face. Make sure to use soft/natural lighting and avoid distracting backgrounds.
  • What else does the photo reveal? Your photo can be a reflection of who you are, but also who you want to become. Think about what you might be wearing to work; how does it emulate that? Also think about your facial expression and what others might take from that too.

Here are ten tips from LinkedIn regarding your profile photo, but certainly get help from mentors, peers, and colleagues. Not only can they help you select a photo, they might also help you take one as well.

Your “About” section provides you with over 2600 characters of text space to describe who you are, what you can do, and what you are looking for. Whether you keep it to a singular statement or lengthy paragraphs of text, consider:

  • Why would someone be interested in me? Use this section to summarize your strengths, skillset, experiences, or background. The narrative structure can allow you to indicate how combinations of your skillset and background can offer a unique perspective to a future organization.
  • Who am I writing for? Are you targeting a specific industry or type of work–consider writing it with them in mind! Use jargon wisely to adequate convey your proficiency for the work they need done.
  • What are things about me that aren’t properly conveyed elsewhere on my profile? While LinkedIn gives you many places to convey a variety of aspects related to your background, it doesn’t cover everything. What strengths do you bring? What passions do you possess? How would you describe the professional you are (or seek to be)?
  • What are my (career) goals? Much of your profile may be a summary of where you have been, but where would you like to go? Think about incorporating your ambitions and goals as part of your summary as well.

Do not feel that this has to be perfectly executed if you are just starting off with LinkedIn. Give yourself time to evolve this section in tandem with your career. LinkedIn provides some examples of this section, but in the end write something that you feel good about.

Your profile is divided into many different sections that allow you different ways to organize and convey your background. As recruiters search LinkedIn, they might use keywords or jargon to help find future candidates–so be mindful of the details you provide throughout your profile.

Since there are many different sections in LinkedIn, try to not to get overwhelmed. You do not need to fill out your entire profile at once, and it can help for you to revisit your profile throughout your career journey. Whether you are just starting out with LinkedIn, or have been on the platform for a lengthy period of time may help you determine what you might want to do with your profile:

If you have just started with LinkedIn, consider adding what is currently on your resume at a minimum. It might be wise just to start with sections that are currently on your resume:

  • Education
  • Positions (your experiences)
  • Skills

Depending what is currently on your resume, you might also opt to include:

  • Projects
  • Courses
  • Test scores
  • Volunteer experiences
  • Honors and awards
  • Languages

Try to avoid getting overwhelmed. It is better to focus on smaller, more manageable units, than to try and get everything added at once. Take your time building and completing your profile. Maybe start by adding your position titles and dates, and later adding in descriptions.

Now that you have a solid foundation set with your profile, feel free to start expanding on it:

  • Build on what you already have – if you haven’t added descriptions, include them. If you haven’t added all of your pertinent experiences, add them.
  • Add new sections – there are about 18 different sections you can add to your profile, including organizations you follow, patents you possess, or causes you support. Don’t feel you have to include everything–focus on sections that support your career goals.
  • Explore the site – LinkedIn allows you to follow people, read news and articles, and find jobs.

LinkedIn also allows you to include links to external pages, include photos or other file types, to serve as a portfolio of your work. While it may not necessarily be the type of portfolio you need to have related to your career goals, it can be a good place to start to collect and manage some of the assets you currently have.

Once you feel you have explored much of how your profile can support your career goals, it can be helpful to revisit earlier experiences or sections of your profile that might feel a bit outdated.

You might select to modify entries or delete them entirely if they no longer support your career goals. You might also keep just the organization/dates from the experiences while removing descriptions.

Ultimately, a site like LinkedIn can help you establish and maintain a professional brand identity that can help you attract new opportunities. Right Management, part of Manpower, put together this list of ways to leverage LinkedIn to support your personal brand.

If you need help managing your profile, feel free to schedule a meeting with a CAPD Career Advisor. We can help review and give you feedback on your LinkedIn profile.

As a social networking site, LinkedIn is a great place to stay connected with your peers, colleagues, alumni contacts, and prospective employers. Who you connect with is entirely up to you, but here are some things to think about:

  • How do I know this person? While we want to assume everyone has good intentions, LinkedIn is not immune to scams, phishing attempts, or fraudulent profiles. If you do not know the person seeking a connection, take a moment to determine if they are legitimate. Here are tips to help you determine if the profile is potentially fake.
  • Why do I want to connect with them? You do not have to connect with everyone on the platform just to have multiple connections.
  • How will I plan to strengthen the connection over time? Your connections should be mutually beneficial–you can seek support from them, and they can seek support from you. You will want to think about how you can meaningfully engage with them over time. Consider setting up informational interviews, seek guidance on your application materials, or just sending them periodic friendly messages to help the connection develop.

LinkedIn also has a number of groups that you can potentially join as well. Find groups that align with your interests or future occupation. These are great ways to find new connections.

When you first sign-up for LinkedIn, you might be assigned a URL that includes an unfortunate character string as part of it, e.g. “/in/your-name-Ab12C3de45”. You can personalize your URL to help simplify it for use on your resume or other materials.

Likewise, protecting your online presence is an important part of any social media platform. LinkedIn provides you with options to edit your visibility, including who can see your profile photo or different sections of your profile. Assess whether you need to utilize these features, and select what might be helpful for you. Similarly, be careful with sharing your phone number, personal email address, or related contact information directly on the platform. LinkedIn provides a means for people to message you directly through the platform to help you avoid unwanted contact.

Learn more about setting up your LinkedIn.

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